For current vacation homeowners and travelers who rent vacation homes it’s not really big news that there is much more value than staying in a hotel room.  In recent interviews with Homeaway’s leadership team they believe that there is still a huge market that is not aware of the distinct advantages of renting a furnished vacation rental.

The Superbowl ad from Homeaway will star Chevy Chase and Beverly D’Angelo.  Just guessing, but the commercial will probably portray how differences between typical hotel travel and that of a spacious vacation rental are simply no comparison.  Maybe it will show a cramped hotel room, no privacy and no fun vs. a vacation rental that is more bang for your travel buck?

This commercial should increase awareness to the general public about the “online vacation rental marketplace.”  Everyone in the industry should see a bump in traffic and inquiries.  Enjoy the Superbowl!